Sahara
A bold visual system designed to express the brand’s values and vision with clarity
Info:
This branding project set out to create a cohesive visual and verbal identity that feels confident, clear, and distinctly human. Through thoughtful strategy and creative exploration, we developed a brand system that captures the essence of the company—from its core values to its tone of voice.
Every detail, from logo design and color palette to typography and messaging, was crafted to build recognition, build trust, and leave a meaningful impression across every touchpoint
Credits:
Performance: Nia Chailin
Lyrics: Hicham Raddah
Production: Hicham Raddah
Mixing: Hicham Raddah
Mastering: Hicham Raddah
